Safeway 1999 Annual Report Download - page 13

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95 96 97 98 99
$16.4
$17.3
$22.5
$24.5
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25
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Through internal growth and
acquisitions, sales have increased
at an annual compound rate of
13.1% during the past five years.
Annual Sales Growth
(In billions)
11
INCREASING SALES
We continued to exchange best
marketing practices among recently
acquired operations and core
Safeway divisions.
We operated 1,074 stores with
pharmacies at year-end 1999,
ranking us among the top 10 drug
retailers in North America.
We introduced 185 new items under
the Safeway SELECT brand of premium
quality private-label products.
Further progress in category
management enabled us to meet our
customers’ needs more effectively.
Generating strong sales growth is an ongoing priority at Safeway. Since 1992
we have focused primarily on improved store standards, enhanced service and
competitive pricing to drive top-line growth. During 1999 we began developing
and implementing several new sales-
building initiatives. With the Randall’s
acquisition, our fourth in the past three
years, we have expanded our sales base
and extended our geographic reach.