Safeway 1999 Annual Report Download - page 8

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6
Our customers are the central focus of everything
we do, from the location and design of our stores to
the assortment and display of the products we sell.
Through daily interaction with shoppers, supplemented
by extensive consumer research and cutting-edge
technology, we stay close to our customers so we can
anticipate and respond to their changing needs. We
aren’t satisfied until they are.
To achieve and sustain a competitive advantage
in our business, we must differentiate ourselves from
other retailers. It’s not enough to earn our customers’
trust and confidence. We must also provide them with
a shopping experience they cannot duplicate else-
where. Our goal is to delight and surprise shoppers
by consistently delivering superior quality, selection,
value and service in attractive, conveniently located
stores. As we continue to gain market share in most of
our operating areas, we believe we are making good
progress toward this goal.
TAKING CARE OF CUSTOM ERS
“Getting to know our customersenables me
to serve their families’ health care needs better–
and often more cost-effectively.”
JOE KIM, PHARMACIST, DOMINICK’S STORE #4135