Safeway 2009 Annual Report Download - page 10

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P A G E E I G H T
S A F E W A Y I N C . • • 2 0 0 9 A N N U A L R E P O R T
Our Lifestyle stores are not just state-of-the-art. They are a state of mind.
We have created a uniquely warm and inviting
shopping environment our customers truly appre-
ciate. Wood flooring, earth tones, attractive fix-
tures, subdued lighting and effective signage are
the environmental touches that improve the
shopping experience, and outstanding customer
service completes it.
We incorporated a variety of service features
into our Lifestyle stores. Our offerings are tailored
to suit the tastes and preferences of our local
customers. At many of our locations, warm
bread bakes in open hearth ovens, Starbucks
kiosks brew fine coffees, olive bars grace the
aisles and expanded delis offer customers a
destination for ready-made meals.
After six years of pursuing our Lifestyle pro-
gram, at year-end 2009, we had transformed
79% of our store base into Lifestyle stores. We
plan to convert most of the remaining stores
over the next few years, at which time Safeway
will be the only major conventional food retailer
with a common look and feel across its entire
store base.
U N I Q U E S T O R E E N V I R O N M E N T