Safeway 2009 Annual Report Download - page 13

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Please find page 13 of the 2009 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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P A G E E L E V E N
S A F E W A Y I N C . • • 2 0 0 9 A N N U A L R E P O R T
In today’s economy, consumers don’t simply want outstanding value, they demand it.
With Safeway’s customers more cost-conscious
than ever, we are delivering improved value with
low everyday prices and Club Card specials.
Throughout 2009 and into early 2010, we low-
ered prices on thousands of products. Our cus-
tomers now get even more value from their
dollar on the products they want and need every
day. These savings are clearly communicated
on our new price tags, which help our custom-
ers quickly identify the value we’re creating for
them every day.
The value doesn’t end with low everyday prices
on our products. We also continue to provide
terrific Club Card specials and several value-
added incentives for our customers, including
digital coupons, online shopping and delivery,
gasoline discounts and affordable immuniza-
tions at all of our U.S. stores with pharmacies,
where customers enjoy the convenience of our
“no appointment necessary” policy. In addition,
our Consumer Brands continue to provide great
value with high-quality products.
O U T S TA N D I N G VA L U E