Safeway 2009 Annual Report Download - page 9

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Please find page 9 of the 2009 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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At Safeway, we are passionate about quality.
Since 2003, we have stepped up efforts to
ensure our perishable products consistently
meet, and frequently exceed, our customers’
high standards. When it comes to perishables,
Safeway’s philosophy is simple: superior quality
that sets us apart. Whether it is our meat, pro-
duce, prepared meals or seafood, we uphold a
standard of excellence that is among the finest
in the industry.
We offer Safeway customers the most tender
beef available with our proprietary Rancher’s
Reserve® beef—grain-fed, hand-selected and
aged to perfection.
Our produce is subject to thorough screening
and handling procedures to guarantee its flavor
and quality. We have nurtured strong partner-
ships with local farmers and global growers to
bring our customers the finest, freshest fruits
and vegetables.
Our Signature Cafe® products are designed to fit
the busy lifestyle of Safeway customers. Ready-
to-eat goodness comes in the form of flavorful
soups, tender whole roasted chickens and deli-
ciously unique sandwiches piled high with the
best meats and cheeses. Entrees, side dishes
and specialty items that are quick, easy and sat-
isfying are what our customers want, and
Signature Cafe represents this grab-and-go
trend at the highest level.
P A G E S E V E N
S A F E W A Y I N C . • • 2 0 0 9 A N N U A L R E P O R T
Q U A L I T Y P E R I S H A B L E S