Safeway 2009 Annual Report Download - page 3

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In 2003, we developed a new strategy to differentiate our
offering from other grocery retailers and to produce
long-term growth for our stockholders.
We have made substantial progress since that time.
We established industry-leading quality standards
in perishables, and we transformed 79% of
our store base into Lifestyle stores.
In the last year, we focused on implementing a critical
piece of our strategy, which is to lower our everyday
pricing while maintaining attractive Club Card
specials, and in turn, achieve price parity with
our key conventional competitors.
In doing so, we believe we are well
positioned for future growth.
P A G E O N E
S A F E W A Y I N C . • • 2 0 0 9 A N N U A L R E P O R T