American Airlines 1997 Annual Report Download - page 13

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4
11
Fourth Quarter
The SABRE Group agrees to a 25-year, multibillion dollar contract with US Airways which provides for TSG to be
responsible for most of US Airways’ information technology functions.
American Eagle celebrates carrying its 100 millionth passenger since its first flight in 1984. The regional carrier
also reports a record load factor of 60.5 percent.
American opens routes from Dallas/Fort Worth International Airport to Puebla, Mexico, and San Antonio to
Mexico City, and begins codesharing with Mexican carrier Aero California. The initial codesharing routes give American
access to five new Mexican destinations; as subsequent phases of the agreement are approved, American’s reach in
Mexico will expand to 26 destinations.
American adds its 1 millionth Net SAAver subscriber and launches a new College SAAver Program, which
periodically sends college students information about fare specials and other promotions.
American becomes the first U.S. carrier to offer “stickerless” electronic upgrades to its frequent flyers and the first
U.S. carrier to offer its customers ticketless travel on all flights between the United States and Europe.
AMR Investment Services begins offering its ninth “American AAdvantage Fund,” The Intermediate Bond Fund.
The American AAdvantage Funds now have more than $6 billion in assets and regularly receive high marks from such
rating organizations as Lipper Analytical Services and Morningstar.
As a further sign of its solid commitment to Miami, American becomes the name sponsor for a soon-to-be-built
680,000-square-foot downtown arena. The facility will be known as the American Airlines Arena.
American Eagle purchases 360 IBM Network Computers to update its maintenance systems and procedures,
becoming the first regional airline to invest in this new technology.
American Airlines Publishing has its best-ever fourth quarter in revenue, topping off its most profitable year. In
addition to publishing American Way and Southwest Airlines’ Spirit magazines, AA Publishing provides Internet edito-
rial content for travel-related companies.
AMR reports fourth-quarter net earnings of $208 million, an $86 million improvement versus 1996, excluding
special items.