American Airlines 1997 Annual Report Download - page 28

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For The SABRE Group (TSG), the largest of AMR’s non-airline
enterprises, 1997 marked the first full year of operations since
its legal separation from American Airlines and an initial pub-
lic offering of just under 20 percent of its shares.
TSG has two principal lines of business — electronic trav-
el distribution and information technology solutions. In both
fields, TSG is enjoying success and making the investments
necessary to sustain its business, attract new customers and
broaden the range of services it offers.
Electronic Travel Distribution
The SABRE Group is a world leader in electronic travel distri-
bution. The SABRE global distribution system (GDS) handles
more airline bookings than any other system and was named
“World’s Leading GDS” for the fourth consecutive year at the
1997 World Travel Awards.
The SABRE Group’s electronic travel distribution cus-
tomers, including travel agents, travel suppliers, corporations,
and online consumers, can use the SABRE system to make
reservations with more than 400 airlines, more than 50 car
rental companies and nearly 39,000 hotels worldwide. As of
the end of 1997, more than 30,000 travel agencies in over 70
countries on six continents subscribed to the SABRE system.
The SABRE Group’s international bookings increased
11 percent in 1997. Its business grew in many markets, par-
ticularly in Latin America where TSG gained five share points
THE SABRE GROUP
26
As SABRE Interactive
rolled out innovative
new travel planning
products in 1997,
Product Development
Manager Ned Booth
was instrumental in
launching several
initiatives, including a
global pricing tool,
which allows people in
70 countries to price
air travel in local
currencies.