American Airlines 1997 Annual Report Download - page 33

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AMR Combs is a corporate aviation services provider,
operating in major business centers in the United States,
Mexico and Asia. During 1997, AMR Combs opened a new
aviation center at San Francisco International Airport and
made plans to open another at Indianapolis International
Airport, where the company negotiated a new 25-year lease.
Construction of an executive terminal for business aviation is
underway at the new Chek Lap Kok Airport in Hong Kong
and will open July 1998.
AMR Global Logistics serves the logistics marketplace and
specializes in contract warehousing, trucking and multimodal
freight forwarding services.
TeleService Resources (TSR) provides telemarketing and
call management services for corporate and hospitality
industry clients. While TSR has been a successful enterprise,
increased competition in its telemarketing business in 1997
resulted in lower margins and earnings than 1996.
Nonetheless, we expect TSR to remain a strong competitor
in a growing industry.
AMR Training Group operates the American Airlines
Training and Conference Center, which hosts a wide variety
of training activities. The center’s training facilities are also
marketed to other companies. In addition, the group issued
11 school districts new site licenses for the use of the
American Airlines Travel Academy curriculum, which
31
Pauline Wolfe personi-
fies AMR’s excellence
in call management. At
American’s Cincinnati
Reservation Office,
she uses a wealth of
experience to solve
customers’ problems.
That same kind of
experience has helped
AMR Global Services
establish a variety of
businesses, includ-
ing Teleservice
Resources.