American Express 2003 Annual Report Download - page 25

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WE’VE REMAINED COMMITTED TO OUR CORE VALUES. Integrity has always
been at the core of what we stand for as a company. In 2003, we updated our com-
pany values to further strengthen our internal culture and drive business results.
American Express Company Values
1. Customer Commitment: We develop relationships that make a positive difference
in our customers’ lives.
2. Quality: We provide outstanding products and unsurpassed service that, together,
deliver premium value to our customers.
3. Integrity: We uphold the highest standards of integrity in all of our actions.
4. Teamwork: We work together, across boundaries, to meet the needs of our
customers and to help the company win.
5. Respect for People: We value our people, encourage their development and reward
their performance.
6. Good Citizenship: We are good citizens in the communities in which we live
and work.
7. A Will to Win: We exhibit a strong will to win in the marketplace and in every
aspect of our business.
8. Personal Accountability: We are personally accountable for delivering on our
commitments.