Safeway 2007 Annual Report Download - page 13

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53%61%61%65%
61%63%
P E R C E I V E D Q U A L I T Y I M P R O V E M E N T I N T H E P A S T Y E A R B Y P R I M A R Y L I F E S T Y L E S H O P P E R S *
70%
Innovation in Perishables
S E A F O O D
*Scale starts at 50%.
F L O R A L M E A TB A K E R Y P R E PA R E D
F O O D S
D E L IP R O D U C E
We are committed to providing our customers with
the finest, freshest products available in our produce,
meat and seafood, bakery, deli/food service and
floral departments. In produce, we have convened
consumer panels to determine unique product
specifications. Approximately 95% of our produce
specifications are higher than USDA requirements.
We also have developed comprehensive quality-control
standards and procedures as well as a unique, Web-
based vendor evaluation system. Prospective suppliers
must sign a quality assurance agreement that includes
a product testing requirement. As a further check,
we have field inspectors in the principal growing
regions of the U.S. and Canada. In 2007 alone, we
completed more than 29,000 field inspections,
helping ensure superior produce quality.
2007 A N N U A L R E P O R T
11