Safeway 2007 Annual Report Download - page 17

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Innovative Store Environment
The showcase for our innovative new concepts is our
highly successful Lifestyle store format. Each of these
stores is dramatically redesigned with earth-toned
décor, subdued lighting, custom flooring, unique
display fixtures and other special features to impart
a warm ambience that we believe significantly
enhances the shopping experience. Since its inception
in 2003 as an experimental prototype, the concept
has continued to evolve and resonate well with
consumers. Over the past five years we have
converted nearly 60% of our store base to this format
through an aggressive remodeling program. During
2007 we celebrated the opening of our 1,000
th
Lifestyle store with a month-long celebration in
November.
1%8%43%
26%
P E R C E N T A G E O F T O T A L S T O R E B A S E C O N V E R T E D T O L I F E S T Y L E F O R M A T
59%
2003 2004 20062005 2007
2007 A N N U A L R E P O R T
15