Safeway 2007 Annual Report Download - page 19

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Looking ahead, we expect to sustain profitable
growth primarily through ongoing innovation in
our core business. At the same time, we continue
to evaluate non-traditional opportunities to generate
additional revenue and profit streams. The most
visible new growth vehicle to date is Blackhawk
Network, the largest provider of third-party gift
cards in North America. Blackhawk expanded its
operations into the United Kingdom in late 2006 and
into Mexico and Australia in 2007. It develops unique
products in easy-to-use formats and delivers
them to consumers through a retail network that
includes extensive storefronts that reach 165 million
shoppers each week. Other promising initiatives at
Safeway are currently under development. We expect
these businesses, like Blackhawk, to leverage our
existing asset or knowledge base.
Innovative New Growth Vehicles
B L A C K H A W K N E T W O R K G I F T C A R D P A R T N E R S
2007 A N N U A L R E P O R T
17