Safeway 2007 Annual Report Download - page 15

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Continuous innovation is a hallmark of the products
we sell under our own labels. Our recently rebranded
Signature Café line of culinary-inspired, ready-to-eat
foods includes an expanded array of gourmet soups,
sandwiches and salads, along with upscale offerings
such as chicken, turkey, pork and meatloaf entrées
as well as pizza and side dishes. Among numerous
innovations in our Consumer Brands portfolio is a
color-coded system on Eating Right product
packaging that highlights dietary benefits and
nutritional facts. We also extended our highly popular
O Organics product line in 2007 to include O Organics
for Baby! and O Organics for Toddler!
C O R E E X P E R T I S E A S P I R A T I O N A L W E L L N E S S
Innovating With Our Brands
™
2007 A N N U A L R E P O R T
13