Sony 2013 Annual Report Download - page 12

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10
　In the professional-use business, we will continue to reinforce our camera lineup, in
which we already have a leading market share, by focusing on 4K motion picture cam-
eras, while targeting additional growth by reallocating resources in order to broaden
the scope of our digital imaging technologies to fields such as security, sports and
medical.
　While the consumer-use market continues to shrink amid a rapidly changing business
landscape, we will work to expand sales of value-added compact digital cameras, a re-
cent example of which is the award-winning Cyber-shot™ RX-1, the world’s first com-
pact digital camera to feature our newly developed full-frame 35mm Exmor™ CMOS
image sensor. We aim to build upon this success and continue to introduce models that
leverage our cutting-edge image sensor technologies in smaller and lighter forms.
＜Game＞
Now in its 7th year, PlayStation®3 continues to deliver stable hardware and software sales,
and we will continue to reinforce this business’s position as a stable source of profit. In par-
ticular, sales of digital content and network services revenue are increasing, thanks in part
to last year’s renewal of the PlayStation®Store, and the recently enhanced PlayStation®Plus
subscription service. For PlayStation®Vita, we aim to secure sales and profit growth through
various hardware sales initiatives and the release of compelling software titles.
　Our next-generation platform, PlayStation®4, scheduled for launch during the 2013 year-
end holiday sales season, will deliver the kind of quality gaming experience only possible
with a dedicated gaming system. Our plan is to leverage Gaikai’s proprietary network tech-