Sony 2013 Annual Report Download - page 38

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Financial Services
While striving to maintain a highly sound financial
position, the Sony Financial Group’s core companies—
Sony Life Insurance Co., Ltd. (Sony Life), Sony Assur-
ance Inc. (Sony Assurance) and Sony Bank Inc. (Sony
Bank)—provide high-quality financial services through
an original business model. Sony Life has steadily ex-
panded its operations and achieved an increase in poli-
cy amount in force. It has done this principally by de-
signing and selling customized life insurance products
based on consultations with customers conducted by
sales employees in the Lifeplanner* channel and by
providing extensive after-sales follow-up services.
Sony Assurance provides automobile insurance and
enjoys broad customer support for both its reasonable
premiums and its high-quality services, commanding a
high market share among major direct insurers for au-
tomobile insurance in Japan. Sony Bank has established a
low-cost business structure unique to Internet banks.
Leveraging the advantages of the Internet, Sony Bank
* “Lifeplanner” is a registered trademark of Sony Life.
Music
Kana Nishino
Hailed as a “charismatic diva for the connected genera-
tion” when she burst onto Japan’s music scene in 2008,
Kana Nishino continues to top the charts for download-
ed singles. She has enjoyed tremendous popularity—
particularly among female fans—for her captivating looks
and limpid voice, as well as for her lyrics, which speak
poignantly of love. Her immensely successful second
album, to LOVE, sold more than 950,000 physical cop-
ies, while her most recent eort, Love Place, released in
2012, won Best Album at the 54th Japan Record
Awards. Also in 2012, she made her third consecutive
appearance on Kohaku Utagassen, an annual New
Years Eve music show produced by Japanese public
broadcaster NHK.
 Tickets for all performances on a nationwide tour of
large venues (combined attendance: 100,000) and a 26-
stop concert hall tour sold out within hours, underscor-
ing her status as a major star in Japan. With her first
Asian tour scheduled for 2013, Kana is looking to estab-
lish herself as an artist with global appeal.
responds to the asset management needs of individual
customers with a lineup of highly convenient, high-
quality financial products and services, earning it con-
sistently high scores in customer satisfaction surveys.
36
Sony Financial Holdings Inc. is listed on the 1st section of Tokyo
Stock Exchange. For details please visit:
http://www.sonyfh.co.jp/web/en/financial_info_e/index.html