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On becoming a wholly-owned subsidiary of Sony in February
2012, Sony Mobile strengthened ties with other Sony Group
companies to utilize Sony’s portfolio of technologies, ser-
vices and content. “There was cooperation and sharing be-
fore,” says Akihiro Hiraiwa, General Manager of R&D at Sony
Mobile, “but it was limited for a number of reasons.”
　The “One Sony” approach changed this mentality by
emphasizing the importance of maximizing Group assets.
“Sony’s television, audio and digital imaging departments
were generous with their technologies, and their engineers
worked with us throughout the development process of the
Xperia™ Z and the Xperia™ Tablet Z, which embodies that
approach,” Hiraiwa explains. “We also created an in-house
organization to focus on incorporating Sony’s unique identity
and signature applications*,” says Patrik Olsson, Vice Presi-
dent and Head of Apps & Services at Sony Mobile, “to push
collaboration with other parts of Sony and bring the entire
Sony experience to life in our products.”
　“Xperia™ Z and Xperia™ Tablet Z were milestones for
us,” Hiraiwa and Olsson note, “but they’re just the beginning.
There is much, much more to come!”
Akihiro Hiraiwa
Vice President, Development
Tokyo, Sony Mobile
Communications Inc.
“We’ve loaded Xperia™ Z and
Xperia™ Tablet Z with a broad
array of cutting-edge Sony
technologies, including Mobile
Bravia Engine™ 2, Exmor RS™ for
mobile and ClearAudio+ mode.”
Patrik Olsson
Vice President, Head of Apps
and Services, Sony Mobile
Communications AB
“We’ve really brought signature
applications forward by adding
innovative, fun features like
one-touch listening, one-
touch mirroring and links to
such popular Sony services as
PlayMemories Online.”
18
* Camera, WALKMAN ®, Album, Movie and Sony Entertainment Network appli-
cations
Putting the Best of Sony into
its Smartphones and Tablets