Sony 2013 Annual Report Download - page 53

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BRAVIA™ LCD Televisions (KLV-32EX330/40EX430)
These models were redesigned from the ground up,
enabling Sony to achieve a weight reduction of approxi-
mately 50% compared with previous models*, in its pur-
suit of minimizing resources used.
Digital Recording Binoculars (DEV-50V/30)
This model employs a body made with Sony’s innovative
SoRPlas post-consumer plastic and also achieves a
weight reduction of 30% compared with previous mod-
els*. Additionally, Full HD recording enables users to cap-
ture nature in all its beauty, thus contributing to greater
awareness of wildlife ecology, which in turn encourages
support for eorts to conserve biodiversity.
Blu-ray 3D™ Home Theater System (BDV-N790W)*1
This system employs speakers that use magnetic fluids.
Discovered by NASA, magnetic fluids are liquids
that can be attracted by a magnetic field. Sony succeeded
in developing Magnetic Fluid Speakers that use magnetic
fluids for suspension, which has enabled them to achieve
overwhelmingly superior eciency, reducing power con-
sumption by approximately 35%*2 compared with conven-
tional speakers.
　In Japan, these magnetic fluid speakers are employed in
the CMT-V70B Micro Hi-Fi Music System with WALKMAN®
Dock and the X9200A series of BRAVIA™ 4K LCD
televisions.
VAIO® Duo 13 Personal Computer
Scheduled for release in summer 2013, the VAIO® Duo 13
is equipped with a management technology that delivers
both an extended battery life and a sleep mode that
preserves network connections. This technology not only
lengthens the operating time obtained with a single bat-
tery charge, facilitating stress-free use, but also contrib-
utes to reducing energy consumption.
VPL-CW255 Series Data Projectors
In addition to realizing outstanding brightness (4500
lumens*1), the lamp of these data projectors consumes
approximately 20% less lamp power per luminance than
previous models*2. For these projectors, Sony also
developed a lamp that lasts up to 5,000 hours*3 before
requiring replacement, thereby realizing a reduction in
resource use.
Xperia™ P Smartphone
This model features WhiteMagic™, a screen technology
that adjusts backlight brightness to suit lighting condi-
tions, thereby minimizing unnecessary power consump-
tion, and is made with recycled plastic and a waterborne
paint. It also comes with optimized packaging without an
extended paper manual or CD. The Xperia™ P received
the European Green Smart Phone 2012–2013 award,
given as part of the EISA Green Awards*.
Developing Environmentally Conscious Products
KLV-32EX330
KLV-40EX430
With the aim of developing life-enhancing products that are not only superior in functionality, performance and quality,
but also create less impact on the environment, Sony has formulated its own guidelines for environmentally conscious
products, which it applies to all of its products. Guided by these principles, Sony is working to develop industry-leading
environmentally conscious products equipped with world-first features and technologies.
* Calculated by comparing KLV-32EX330 with KDL-32EX420 and KLV-
40EX430 with KDL-40EX520
*1 Available in selected countries
*2 Energy consumption of magnetic fluid speakers alone, compared to
that of conventional speakers at equivalent volume
* Comparison with DEV-3 *1 In High mode
*2 Comparison with VPL-CW125
*3 In Low mode
* Sponsored by the European Imaging and Sound Association (EISA)
51