Sony 2013 Annual Report Download - page 13

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11
nology to deliver cloud gaming services from 2014 that will enable users to enjoy the Play-
Station® experience across a range of devices, thus providing significant opportunities for
further business expansion.
＜Television＞
In fiscal year 2012, we made substantial progress toward our goal of returning the television
business to profitability in fiscal year 2013. While continuing our cost reduction initiatives
from fiscal year 2012, in 2013 we plan to aggressively drive sales growth by enhancing the
value and appeal of our product lineup. Specifically, we will bolster both our 4K and Full HD
LCD television lineup by releasing models that deliver enhanced video and audio quality
through our proprietary technology, such as the X-Reality™ PRO Picture Engine and TRILU-
MINOS™ wide-spectrum LED display.
　We foresee continued market growth in emerging markets, and in these regions we plan
to launch models tailored to local needs. Through these and other initiatives, this fiscal year
we are targeting an increase in unit sales and continued progress in our fixed cost and op-
erational cost reductions, which we expect will realize profitability in this business.