Sony 2013 Annual Report Download - page 44

Human Resources
Basic Philosophy behind Rotation Project
Business needs:
The most appropriate
human resources,
irrespective of
nationality
Promising individuals
seeking global careers
×
Given the rapid globalization of markets, evidenced
in part by the ascendance of emerging economies,
sustainable growth is increasingly dependent on
a company’s ability to secure and foster talented
personnel with the ability to thrive on a global
stage. Recognizing that its eorts to oer innovative
products, services and content that enhance consum-
ers’ lives depend on its ability to attract and retain
employees with varied skills and perspectives, Sony
actively pursues diversity in recruitment and has
created a global framework that enables talented
employees to bring their capabilities into full play.
Sony Group Diversity Policy
As part of its corporate strategy, Sony has recently
rearmed its commitment to diversity and issued a new
Diversity Statement.
Diversity in Recruitment
Sony is promoting the localization of its sales, manufac-
turing and R&D operations by working to secure local
human resources that best respond to national, regional
and location-specific needs. In addition, Sony works to
secure talented human resources crucial to growing
its global business by recruiting university graduates
overseas to work in Japan. A Global Internship Program
also welcomes university students from Europe, North
America, China and India, among others, to Tokyo. To
further enhance its ability to recruit top-notch personnel
from around the world, Sony conducts recruitment
sessions at universities, graduate schools and research
facilities worldwide, as well as for overseas students in
Japan.
Sony Group Diversity Statement
It is in Sony’s DNA—and a source of our innovation—
to value dierent perspectives and backgrounds
as we conduct our business activities globally and
rise to new challenges.
Sony promotes diversity across the Sony Group
as a key management strategy by ensuring an
inclusive work environment and by recruiting,
hiring, training and promoting employees from
diversebackgrounds.
Training & Development
Sony oers on-the-job learning, as well as a variety of
programs designed to enhance individual abilities and
develop specialized skills that are tailored to local needs.
These programs:
•fosterglobalbusinessleadersandengineers;
•nurturemanagementskills,inlinewiththebeliefthat
leadership abilities are essential for employee growth;
and
•supportindividualcareer-buildingeorts.
Fostering Global Business Leaders
In 2000, Sony established Sony University to provide
education and training to Sony Group executives
from around the world, as well as junior employees
and mid-tier managers from Japan. In 2012, a branch
of Sony University was established in Singapore for
junior employees and mid-tier managers from around
the world, thereby creating a global configuration that
enables Sony to provide education and training aimed at
fostering global business leaders to employees at various
levels. It also has a variety of educational programs in
collaboration with some of the world’s leading academic
institutions, with the goal of providing employees
skills that enable them to lead eectively in emerging
economies and around the world.
Since 2008, Sony has appointed global talent directors
from among its regional human resource managers.
Global talent directors are charged with identifying
promising individuals and key positions that can be filled
by such talents in all businesses and regions twice a
year with the aim of fostering such individuals as future
business leaders through global job rotations.
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