Sony 2013 Annual Report Download - page 33

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Televisions
Sony has added a new series of 4K LED models to its
lineup of BRAVIA™ LCD televisions. The X9200A series
is equipped with Sony’s proprietary 4K X-Reality™
PRO 4K LED Picture Engine, which boasts enhanced
visual noise reduction and color management. The
series also features the newly developed TRILUMI-
NOS™ Display, which realizes brilliant color reproduc-
tion. With Full HD picture quality for HDTV broadcasts
and Blu-ray Disc™ playback and magnetic fluid
speakers that deliver clear, expansive sound—a televi-
sion first—this new BRAVIA™ series oers fresh view-
ing experiences. It also links easily with mobile devic-
es, including one-touch mirroring, and is compatible
with Sony’s TV SideView remote application, which
allows users to search, view and record a myriad of
content.
　In fiscal year 2012, Sony succeeded in substantially
reducing the operating loss in its television business
through the steady implementation of measures aimed
at improving profitability. Having positioned these 4K LED
BRAVIA™ LCD televisions as its flagship models, Sony will
continue to oer customers new styles of television view-
ing that leverage its strengths in areas such as imaging,
audio and network services, as it strives to restore the
television business to profitability.
Sound
Sony continues to refine its high-fidelity audio technol-
ogies, as well as to oer new perspectives on listening
to music.
　As a result of a creative collaboration with Sony
Music Entertainment, MDR-1 series headphones de-
liver crystal-clear, natural vocals and rich, low-register
sound and instrumental balance, allowing listeners to
enjoy music the way music professionals intended it to
sound.
　The MDR-1 series features one-touch listening, a
function incorporating NFC technology. This technology
allows the MDR-1BT headphones and portable wireless
speakers such as the SRS-BTX500 (which incorporate
magnetic field speakers without sacrificing portability)
and the SRS-BTV5 palm-sized model to pair up with
NFC-enabled Sony smartphones and other devices,
simply by one-touch pairing. This enables users to
stream music via Bluetooth® and enjoy exceptional
sound quality whenever and wherever they are.
31
BRAVIA™ 4K LED Televisions (X9200A Series)
MDR-1 Series Headband-Style Headphones and SRS-BT Series Speakers with One-Touch Function