Sony 2013 Annual Report Download - page 55

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　In addition, Sony operates interactive science,
technology and entertainment museums in Tokyo and
Beijing (Sony ExploraScience) and in New York (Sony
Wonder Technology Lab), which attract a combined total
of 510,000 visitors annually. Sony also oers a variety
of career-oriented classes focused on professions that
harness the power of technology and entertainment
to benefit society. Through these and other programs,
Sony aims to educate and cultivate the next generation
of leaders.
Contributing to the Resolution of Global Issues
Sony has supported “EYE SEE” UNICEF Child Photography
Workshop in 12 countries since 2006. Using Sony compact
digital cameras, EYE SEE workshop helps children develop
the ability to express their feelings and spread their
messages to the world. Through a variety of photo
exhibitions and publications such as photo books and
online content for advocacy, the program aims to create
greater awareness of the problems these children are
facing in their communities.
　In April 2013, special permission was granted for an EYE
SEE workshop to be held in an indigenous community in
Australia. The photographs taken by the 15 local children
who participated allowed the children to express to the
Australian public and the world what life is like in town
communities through their eyes.
* The name “Sony Science Program” has been used since 2009.
　Sony is also the headline sponsor of the Sony World
Photography Awards and has collaborated with the
awards’ organizer, the World Photography Organisation
(WPO), on the Youth on Assignment (YoA) program since
2012. Through this program, photography students and
lecturers are selected to visit sites at which Sony is car-
rying out community engagement activities, such as the
recent EYE SEE workshop in Australia. Together with the
local participants, the students are given the opportunity
to photograph and observe global issues, first-hand.
　In Southern Africa, the Malawi Folktales Project was
launched in 2012. The project uses Sony equipment to
record folktales that have been passed down orally for
generations. Folktales play an integral role in the lives
of Malawians as a means of educating young children
and imparting social mores. However, the aging of
community members able to perform story-telling has
made it increasingly dicult to pass on these traditions.
To safeguard this important cultural heritage in response
to a request from the Malawi National Commission for
UNESCO and the Global Future Charitable Trust (GFCT),
Sony is providing audio-visual recording equipment and
technical training for local engineers involved in this
project. The project will be carried out in 27 regions over
a three-year period with the goal of recording 240 stories.
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