Sony 2013 Annual Report Download - page 16

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14
To me, the four letters—S-O-N-Y—that we proudly stamp on our products, content
and services represent the commitment we make to our customers to exceed their
expectations and create some of the most iconic products and content of all time.
　That commitment applies not only to our customers, but also extends to all of our
stakeholders, including shareholders, business partners, employees and local communi-
ties, as we seek to enhance our corporate value through sound, ethical and responsible
business practices. Fulfilling our responsibilities as a corporate citizen is fundamental to
the success of our business activities, which can directly and indirectly aect the com-
munities in which we operate.
　Taking that impact into consideration while addressing social and environmental is-
sues and contributing to the community is fundamental to the integrity with which we
both operate our businesses and approach the Corporate Social Responsibility road-
map we have adopted for the Sony Group.
　As CEO, I see my role as bringing out the full potential of the assets of the Sony
Group, from the unique capabilities of our Group companies and business units, to the
talents and passion of our employees around the world, to what I call Sony’s DNA—
the distinctive will and drive we have to generate new value—that has been cultivated
since Sony’s founding and passed down from one generation of Sony employees to
the next.
　Our people, imbued with Sony’s DNA and possessing diverse talents and back-
grounds, are the key to Sony’s continued success. As we go forward, we will continue
to strengthen our culture of respecting and understanding diversity.
　While we made great strides in fiscal year 2012, our challenges remain, including,
most importantly, restoring our electronics business to profitability. However, with the
bold strategies we have in place, our unrivaled collective ability to create attractive
Looking Ahead to Sustainable Growth