Sony 2013 Annual Report Download - page 30

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Sony Products, Services and Content
Sony is engaged in a broad range of businesses, including the electronics businesses, which include
digital imaging, game, mobile communications devices and televisions; the entertainment businesses,
which cover pictures and music; and the financial services business.
Digital Imaging
Cyber-shot™ DSC-RX1
Sony’s ability to combine outstanding performance and
compact size has enabled it to build a remarkably ad-
vanced digital camera so small that it fits easily into the
palm of one’s hand. Despite its modest size, Cyber-
shot™ DSC-RX1 is mounted with a full-sized image sen-
sor and large-aperture f/2.0 lens, which until now have
only been deployed in high-end DSLR cameras. Light
taken in by the newly developed Carl Zeiss® Sonnar T*
lens is received by the full-frame 35mm Exmor™ CMOS
image sensor, which has 24.3-effective megapixels.
Fast, high-precision processing by the BIONZ™ image
processing engine realizes unprecedented imaging
power and precise color reproduction. The camera’s
performance and easy operability meet the expecta-
tions of the most demanding customers, offering a
completely new photography experience and image
quality traditionally only available from a full-sized im-
age sensor.
　While the rapid market penetration of smartphones
and other devices has led to a decline in the total num-
ber of units shipped in the compact digital camera mar-
ket, the needs of customers wanting to enjoy cameras
and photography are becoming increasingly sophisti-
cated, as illustrated by the growth of demand from
people seeking to produce high-resolution, artistic im-
ages. Sony will continue to leverage its image sensors
and other unique imaging technologies to offer con-
sumers innovative ways to enjoy digital photography.
Professional Solutions
PMW-F5 and PMW-F55 CineAlta™ Cameras
Sony’s imaging technology is driving the evolution of
4K, which realizes resolution four times that of Full HD
video. Digital cinema projectors manufactured by Sony
are used widely throughout the world, and Sony’s flag-
ship motion picture camera, the F65 CineAlta™, has been
used to shoot more than 30 feature films and dramas.
Sony launched PMW-F5 and PMW-F55 as 4K CineAlta™
cameras capable of handling a wide range of formats,
with the aim of further enhancing the 4K movie-
production environment and broadening its market foot-
print. These models feature an 11.6-total megapixel
(8.9-eective megapixels) 4K Super 35mm CMOS image
sensor, capitalizing on the faithful color reproduction
achieved by F65 and oering high sensitivity, low noise
and wide exposure latitude in motion picture shooting.
The cameras also boast a rich array of extra features—
including a Slow & Quick Motion Function that facilitates
beautiful slow motion shots—that have garnered acco-
lades from industry professionals.
　Sony remains committed to driving the evolution of
4K by leveraging its expertise to improve the movie
production environment, from shooting and editing
through to delivery, as well as to enhance the home
viewing experience by promoting the greater market
penetration for home projectors and other products.
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