Starbucks 2012 Annual Report Download - page 16

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10
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business around the
world. Our focus is on ethically sourcing high-quality coffee, reducing our environmental impacts and
contributing positively to communities. Starbucks Global Responsibility strategy and commitments are integral
to our overall business strategy. As a result, we believe we deliver benefits to our stakeholders, including
employees, business partners, customers, suppliers, shareholders, community members and others. For an
overview of Starbucks Global Responsibility strategy and commitments, please visit www.starbucks.com.
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and
Exchange Commission (“SEC”), are publicly available free of charge on the Investor Relations section of our
website at investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials are
filed with or furnished to the SEC. Our corporate governance policies, code of ethics and Board committee
charters and policies are also posted on the Investor Relations section of Starbucks website at
investor.starbucks.com. The information on our website is not part of this or any other report Starbucks files
with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the
cautionary factors described below actually occurs, our business, financial condition and results of operations,
and the trading price of our common stock could be materially and adversely affected. Moreover, we operate in
a very competitive and rapidly changing environment. New factors emerge from time to time and it is not
possible to predict the impact of all these factors on our business, financial condition or results of operation.
•Our financial condition and results of operations are sensitive to, and may be adversely affected by, a
number of factors, many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of
which are largely outside our control. Any one or more of the factors set forth below could adversely impact our
business, financial condition and/or results of operations:
• lower customer traffic or average value per transaction, which negatively impacts comparable store
sales, net revenues, operating income, operating margins and earnings per share, due to:
• the impact of initiatives by competitors and increased competition generally;
• customers trading down to lower priced products within Starbucks, and/or shifting to competitors
with lower priced products;
• lack of customer acceptance of new products or price increases necessary to cover costs of new
products and/or higher input costs;
• unfavorable general economic conditions in the markets in which we operate that adversely affect
consumer spending;
• declines in general consumer demand for specialty coffee products; or
• adverse impacts resulting from negative publicity regarding our business practices or the health
effects of consuming our products;
• cost increases that are either wholly or partially beyond our control, such as:
• commodity costs for commodities that can only be partially hedged, such as fluid milk and high-
quality arabica coffee;