Starbucks 2012 Annual Report Download - page 93

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87
Revenue mix by product type (in millions):
Fiscal Year Ended Sep 30, 2012 Oct 2, 2011 Oct 3, 2010
Beverage $ 7,838.8 59% $ 7,217.0 62% $ 6,750.3 63%
Food 2,092.8 16% 2,008.0 17% 1,878.7 18%
Packaged and single serve coffees 2,001.1 15% 1,451.0 12% 1,131.3 10%
Other
(1)
1,366.8 10% 1,024.4 9% 947.1 9%
Total $ 13,299.5 100% $ 11,700.4 100% $ 10,707.4 100%
(1) Other includes royalty and licensing revenues, beverage-related ingredients, packaging and other
merchandise.
Information by geographic area (in millions):
Fiscal Year Ended Sep 30, 2012 Oct 2, 2011 Oct 3, 2010
Net revenues from external customers:
United States $ 10,177.5 $ 8,966.9 $ 8,335.4
Other countries 3,122.0 2,733.5 2,372.0
Total $ 13,299.5 $ 11,700.4 $ 10,707.4
No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of
our customers. Revenues from countries other than the US consist primarily of revenues from Canada, UK, and
China, which together account for approximately 64% of net revenues from other countries for fiscal 2012.
Fiscal Year Ended
Long-lived assets:
United States $ 2,767.1 $ 2,587.1 $ 2,807.9
Other countries 1,252.5 978.4 821.6
Total $ 4,019.6 $ 3,565.5 $ 3,629.5
Management evaluates the performance of its operating segments based on net revenues and operating income.
The accounting policies of the operating segments are the same as those described in the summary of significant
accounting policies in Note 1. Operating income represents earnings before net interest income and other and
income taxes. Management does not evaluate the performance of its operating segments using asset measures. The
identifiable assets by segment disclosed in this note are those assets specifically identifiable within each segment
and include net property, plant and equipment, equity and cost investments, goodwill, and other intangible assets.
Corporate assets are primarily comprised of cash and investments, assets of the corporate headquarters and
roasting facilities, and inventory.
Sep 30, 2012 Oct 2, 2011 Oct 3, 2010