Starbucks 2012 Annual Report Download - page 27

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21
Performance Comparison Graph
The following graph depicts the total return to shareholders from September 30, 2007 through September 30,
2012, relative to the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the
Standard & Poor’s 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in
the graph have been reset to a base of 100 as of September 30, 2007, and assume an investment of $100 on that
date and the reinvestment of dividends paid since that date. The stock price performance shown in the graph is not
necessarily indicative of future price performance.
9/30/2007 9/28/2008 9/27/2009 10/3/2010 10/2/2011 9/30/2012
Starbucks Corporation 100.00 57.10 75.69 99.93 145.94 201.33
S&P 500 100.00 78.02 72.63 80.01 80.93 105.37
NASDAQ Composite 100.00 69.59 74.90 84.99 86.87 110.79
S&P Consumer Discretionary100.00 77.59 77.55 95.87 101.79 139.08
9/30/07 9/28/08 9/27/09 10/3/10 10/2/11 9/30/12
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Starbucks Corporation S&P 500 NASDAQ Composite S&P Consumer Discretionary