Starbucks 2012 Annual Report Download - page 92

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86
EMEA, and 4) Global Consumer Products Group. In the second quarter of fiscal 2012, we renamed our Global
Consumer Products Group segment “Channel Development.” Segment revenues as a percentage of total net
revenues for the year ended 2012 were as follows: Americas (75%), EMEA (9%), China / Asia Pacific (5%), and
Channel Development (10%).
Concurrent with the change in reportable operating segments, we revised our prior period financial information to
reflect comparable financial information for the new segment structure. Historical financial information presented
herein reflects this change.
Americas
Americas operations sell coffee and other beverages, complementary food, packaged coffees, single serve coffee
products and a focused selection of merchandise through company-operated stores and licensed stores. The
Americas segment is our most mature business and has achieved significant scale.
Europe, Middle East, and Africa
EMEA operations sell coffee and other beverages, complementary food, packaged coffees, single serve coffee
products and a focused selection of merchandise through company-operated stores and licensed stores. Certain
markets within EMEA operations are in the early stages of development and require a more extensive support
organization, relative to the current levels of revenue and operating income, than Americas.
China / Asia Pacific
China /Asia Pacific operations sell coffee and other beverages, complementary food, packaged coffees, single
serve coffee products and a focused selection of merchandise through company-operated stores and licensed
stores. Certain markets within China / Asia Pacific operations are in the early stages of development and require a
more extensive support organization, relative to the current levels of revenue and operating income, than
Americas.
Channel Development
Channel Development operations sell a selection of packaged coffees as well as a selection of premium Tazo®teas
globally. Channel Development operations also produce and sell a variety of ready-to-drink beverages, Starbucks
VIA®Ready Brew, Starbucks®coffee and Tazo®tea K-Cup®portion packs, Starbucks®ice creams, and Starbucks
Refreshers™ beverages. The US foodservice business, which is included in the Channel Development segment,
sells coffee and other related products to institutional foodservice companies.
Other
Other includes Seattle’s Best Coffee, Evolution Fresh, Digital Ventures, and unallocated corporate expenses that
pertain to corporate administrative functions that support the operating segments but are not specifically
attributable to or managed by any segment, and are not included in the reported financial results of the operating
segments.