Yahoo 2014 Annual Report Download - page 10

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• We introduced Yahoo Finance Contributors with a roster of new high-profile industry experts
including the Najarian brothers; and announced the new Yahoo Finance app.
•Flickr: We launched Flickr for iPhone, iPod Touch, iPad and Android and a new Flickr experience
on Apple TV.
•Tumblr: Tumblr continued introducing new experiences and functionality for its users over 2014.
Audience grew 14 percent year-over-year and the number of registered blogs grew 33 percent.
Mobile monthly users for the mobile app grew by 32 percent. Finally, Tumblr took significant
steps to increase revenue by introducing sponsored posts in 2014 and expanding its sales team.
Traffic:
We saw user growth over 2014. Today we have over one billion monthly active users, including
Tumblr. Over 575 million (including Tumblr) of those monthly users come to us via mobile.
Revenue:
We made important progress over 2014 in delivering value to our advertisers and publishers through
our new areas of investment: mobile, video, native and social. Our significant investments in mobile in
particular paid off, as we are now seeing an increase in revenue. The Mavens offerings generated
more than $380 million and $1.1 billion of revenue for the fourth quarter and full year of 2014,
respectively.
• We introduced Yahoo Advertising—a comprehensive suite of search, video, native and display ad
products across Web and mobile. We also launched Yahoo Gemini, a unified marketplace for
mobile search and native advertising, and Tumblr Sponsored Posts Powered by Yahoo
Advertising.
• We introduced image-rich native ads designed to be mobile-first, seamlessly integrated with
content, and targeted to the right consumer to drive results. We also extended native ads
globally. We also launched Yahoo Recommends, which brings Yahoo’s content personalization
technology and native ads to publishers across the Web, including high-quality publisher sites
CBSi, VOX Media and Hearst.
• We closed the acquisition of Flurry, a mobile data analytics company that optimizes mobile
experiences for developers, marketers, and consumers.
• We closed the acquisition of BrightRoll, which will help us strengthen our video advertising
platform.
• We announced that U.S. advertisers with managed accounts can use Yahoo Gemini to promote
their apps across the Yahoo Properties and Affiliate sites. Yahoo also expanded the cross-screen
capabilities of video advertising for advertisers by integrating in-app inventory from Flurry’s
Marketplace.
Our Business
User Offerings
With hundreds of Search partners, a world-class mail platform, three industry-leading verticals (News,
Sports and Finance), a growing video content offering, the photo resources of Flickr and the social
reach of Tumblr, we play an important role in the digital lives of our more than 1 billion monthly users
on Yahoo Properties.
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