Yahoo 2014 Annual Report Download - page 7
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PART I
Item 1. Business
Overview
Yahoo! Inc., together with its consolidated subsidiaries (“Yahoo,” the “Company,” “we,” or “us”), is a
guide focused on making users’ digital habits inspiring and entertaining. By creating highly
personalized experiences for our users, we keep people connected to what matters most to them,
across devices and around the world. This focus is driven by our commitment to creating highly
personalized experiences that reach our users wherever they might be—on their mobile phone, tablet
or PC.
We create value for advertisers with a streamlined, simplified advertising technology stack that
leverages Yahoo’s data, reach and analytics to connect advertisers with their target audiences. For
advertisers, the opportunity to be a part of users’ digital habits across products and platforms is a
powerful tool to engage audiences and build brand loyalty.
Advertisers can build their businesses through advertising to targeted audiences on our online
properties and services (“Yahoo Properties”) and a distribution network of third party entities
(“Affiliates”) who integrate our advertising offerings into their Websites or other offerings (“Affiliate
sites”; together with Yahoo Properties, the “Yahoo Network”). Our revenue is generated principally
from display and search advertising.
We are proud of our storied history that has evolved with the Internet, beginning in 1994 when our
founders, Jerry Yang and David Filo, then graduate students at Stanford University, created Jerry and
Dave’s Guide to the World Wide Web, a simple directory of websites to help people navigate the
Internet. Yahoo was incorporated in 1995 and is a Delaware corporation. We completed our initial
public offering on April 12, 1996, and our stock is listed on the NASDAQ Global Select Market under
the symbol “YHOO.” Yahoo is a global company headquartered in Sunnyvale, California.
Executive Leadership
The executive management team includes:
• Marissa Mayer—President and Chief Executive Officer;
• David Filo—Co-Founder and Chief Yahoo;
• Ken Goldman—Chief Financial Officer;
• Ron Bell—General Counsel and Secretary;
• Jacqueline Reses—Chief Development Officer;
• Kathy Savitt—Chief Marketing Officer;
• Adam Cahan—Senior Vice President, Mobile and Emerging Products;
• Mike Kerns—Senior Vice President, Homepage and Verticals;
• Laurence Mann—Senior Vice President, Search Products;
• Jeff Bonforte—Senior Vice President, Communication Products;
3