Yahoo 2014 Annual Report Download - page 55

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The following table sets forth selected information concerning our results of operations as a
percentage of revenue for the period indicated:
Years Ended December 31,
2012 2013 2014
(dollars in thousands)
Revenue for groups of similar services:
Search
Yahoo Properties
24% 29% 33%
Affiliate sites
14% 8% 6%
Total Search revenue
38% 37% 39%
Display
Yahoo Properties
39% 37% 35%
Affiliate sites
4% 5% 5%
Total Display revenue
43% 42% 40%
Other
19% 21% 21%
Total revenue
100% 100% 100%
Cost of revenue—TAC
10% 6% 5%
Cost of revenue—other
22% 23% 23%
Sales and marketing
22% 24% 27%
Product development
18% 22% 26%
General and administrative
11% 12% 12%
Amortization of intangibles
1% 1% 2%
Gains on sales of patents
— (2)% (2)%
Goodwill impairment charge
—1%2%
Restructuring charges, net
5% — 2%
Total operating expenses
89% 87% 97%
Income from operations
11% 13% 3%
Includes:
Stock-based compensation expense
4% 6% 9%
Costs associated with the Korea business and its closure
2% — —
51