Yahoo 2014 Annual Report Download - page 9

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Products:
In 2014, we accelerated the pace of innovation, launching more than three dozen new product
experiences to strengthen and expand our core products. We also continued our investment in
original content.
•Search:
• We entered into a five-year global partnership with Mozilla to make Yahoo the default search
experience on Mozilla’s Firefox browser across mobile and PC. The agreement also provides a
framework for exploring future product integrations and distribution opportunities to other
markets. We announced a partnership with Yelp to showcase user reviews, business
information, and star ratings; and we also made Yahoo Search more personal by introducing
results for your upcoming, flights, events, packages, and more directly on the search results
page when you’re logged in.
• We launched Yahoo Aviate, an intelligent homescreen that simplifies your Android phone.
We also added two Spaces - the Listening Space and Moving Space - our auto-categorization
and contextual feature that surfaces information to your homescreen the moment it’s useful.
Aviate is localized across nine languages and, in the U.S., we also launched Search on Aviate,
connecting users to their apps, contacts and the Web.
•Communications:
• We launched a new version of Yahoo Mail for iPhone, iPad and Android; and added a
personalized news experience plus travel and event notifications on the Yahoo Mail app. We
also launched Paperless Post stationery designs for Yahoo Mail.
• Additional launches included new navigation for Yahoo Answers; Yahoo Games Network; we
added local news, commenting and other functions on the Yahoo App on Android and iOS in
the U.S.; and added animated local weather conditions to Yahoo Weather on Android.
•Digital Content:
• We launched Yahoo News Digest for iPhone, iPad, iPod touch and Android, and rolled out
international and Canadian editions. Notably, Yahoo News Digest won the Apple Design
Award 2014.
• We launched Yahoo Tech, Yahoo Food, Yahoo Health, Yahoo Style, Yahoo Travel, Yahoo
Beauty, Yahoo Movies (U.S. & U.K.), Yahoo Music, Yahoo Makers, and Yahoo Parenting; and
announced support for Digital Magazines for Android and iOS.
• Yahoo was the technology provider for the Quicken Loans Billion Dollar Bracket Challenge
with Yahoo Sports; launched a new version of Yahoo Sports optimized for iOS 7; we launched
Fantasy Football for iOS and Android leveraging original content from both Yahoo Sports
Fantasy experts and NFL writers; Yahoo Sports World Football Pick‘em launched as the
World Cup 2014 kicked off; announced a partnership with Samsung Smart TV to provide
viewers with the Yahoo Fantasy Football TV experience; and we launched NFL Now on
Yahoo across devices including PC, iPhone and iPad.
• We invested in the first two original comedies in our new lineup of long-form shows: “Other
Space” and “Sin City Saints;” announced that Season Six of “Community” would be coming to
Yahoo Screen, as well as the new Live Nation Channel on Yahoo Screen. Both Taylor Swift
and Prince provided exclusive content to Yahoo in advance of their album releases. Yahoo
Screen launched an integration with Roku and app for Android. Finally, along with The
Weinstein Company, we announced that following a successful ten-day pre-theatrical release,
the film “One Chance” would be extended on Yahoo Screen.
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