Yahoo 2014 Annual Report Download - page 46

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Overview
Yahoo! Inc., together with its consolidated subsidiaries (“Yahoo,” the “Company,” “we,” or “us”), is a
guide focused on making users’ digital habits inspiring and entertaining. By creating highly
personalized experiences for our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for advertisers by connecting them
with the audiences that build their businesses. For advertisers, the opportunity to be a part of users’
digital habits across products and platforms is a powerful tool to engage audiences and build brand
loyalty. Advertisers can build their businesses by advertising to targeted audiences on our online
properties and services (“Yahoo Properties”) or through a distribution network of third-party entities
(“Affiliates”) who integrate our advertising offerings into their Websites or other offerings (“Affiliate
sites”). Our revenue is generated principally from search and display advertising.
We continue to manage and measure our business geographically, principally in the Americas, EMEA
(Europe, Middle East, and Africa), and Asia Pacific.
In the following Management’s Discussion and Analysis, we provide information regarding the
following areas:
• Key Financial Metrics;
• Non-GAAP Financial Measures;
• Significant Transactions;
• Results of Operations;
• Liquidity and Capital Resources;
• Critical Accounting Policies and Estimates; and
• Recent Accounting Pronouncements.
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