Yahoo 2014 Annual Report Download - page 12

our Rivals publisher network. With award-winning writers, a leading fantasy platform and live game
tracking, Yahoo Sports delivers experiences for every fan, every day. During 2014, we delivered new
enhancements to our experiences, including:
• Fantasy Sports: Increased mobile offerings, such as push notifications and a unified app for all of
our games. We maintained our status as the official fantasy game for the NBA, NHL, and MLB.
• Mobile: Yahoo Sports app expanded into six additional countries and incorporated video
highlights from our relationships with the NFL, NBA and NHL.
• Global events: Launched dedicated mobile and PC sites to cover the Winter Olympics in Sochi
and the FIFA World Cup in Brazil, featuring original and partner content, fantasy games, and live
scores.
Yahoo Finance provides a comprehensive set of financial data, information, and tools that help users
make informed financial decisions. Yahoo Finance features a robust content offering that is a mix of
original editorial and syndicated news via relationships with several third-party providers and is
available on mobile phones, tablets and PC.
Yahoo Weather provides users with real-time weather conditions and information for their favorite
cities and locations and is available internationally on mobile phones, tablets, and PC. In 2014, we
brought animated weather effects and daily push notifications into our mobile apps to further bring
users’ weather to life.
Yahoo News, Entertainment and Lifestyles are a collection of digital magazines focused on emerging
trends and subject matter that our users are most passionate about. Digital magazines available
include: Yahoo Tech, Yahoo Food, Yahoo Health, Yahoo Style, Yahoo Travel, Yahoo Beauty, Yahoo
Movies (U.S. & U.K.), Yahoo Music, Yahoo Makers, and Yahoo Parenting. Each magazine features
content from industry leading editors, premium partners, and select user generated content. The
digital magazine designs provide experiences around a specific content topic and passion area
packaged together with pictures and video that capture user’s attention across all devices. Features
include visually driven content streams; trusted editorial voices; social sharing capabilities;
entertaining and inspiring brand content; and elegant display across all devices. The digital
magazines also include engaging native ads that are part of the experience, designed to be as
engaging as the editorial content. In addition to digital magazines, the Yahoo News Digest app brings
users twice-daily summaries of top new stories and breaking events on iOS and Android phones.
Yahoo Screen is a video destination site and application where users can easily flip through their
favorite channels to stay informed and entertained. Users are also alerted to featured live events,
such as concerts and breaking news. Screen is currently available on PC, iOS and Android mobile
devices, and TV-based platforms such as Apple TV and Roku. We also added new channel partners
such as LiveNation (which features a live concert every day for a year), Vevo, and NFL.
Flickr
Flickr is a web and mobile photo management and sharing service that makes it easy for users to
upload, store, organize, and share their photos. Flickr offers all members one terabyte of free storage.
Members also have the ability to purchase printed photo merchandise.
Tumblr
Tumblr offers a web platform and mobile applications (particularly on the iOS and Android platforms)
that allow users to create, share, and curate content of all kinds—including images, video, audio, and
8