Yahoo 2014 Annual Report Download - page 8

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• Prashant Fuloria—Senior Vice President, Advertising Products;
• Jay Rossiter—Senior Vice President, Platforms;
• Dawn Airey—Senior Vice President, Europe, Middle East, and Africa;
• Rose Tsou—Senior Vice President, Asia Pacific; and
• Lisa Utzschneider—Senior Vice President, Sales, Americas.
Our Board of Directors is composed of:
• Marissa Mayer, our President and CEO; Maynard Webb, our Chairman of the Board; David Filo;
Susan James; Max Levchin; Thomas McInerney; Charles Schwab; H. Lee Scott; and Jane Shaw,
Ph.D.
2014 Business Highlights: People, Products, Traffic & Revenue
For the past two years, we have focused our attention on triggering a chain reaction of growth,
which starts with hiring the best people who will build beautiful, engaging products. Those products
drive increased traffic. The increased traffic generates greater advertiser interest, which ultimately
results in revenue growth. Throughout 2014, we continued to invest in mobile, video, native, and
social (“Mavens”). Our mobile first strategy has yielded significant results for our users and our
Company and generated mobile revenue for the fourth quarter and full year of 2014 of approximately
$254 million and $768 million, respectively. Our investments and energy in 2014 were dedicated to
our forward-looking Mavens offerings, and we remain committed to that approach in 2015.
People:
We remain committed to hiring the best possible people and we recruited impressive talent across
the Company in 2014. Our stockholders also elected several new board members in 2014.
• We hired Lisa Utzschneider as Senior Vice President, Sales, Americas, responsible for our
advertising business across the Americas. We also hired Alex Stamos as our new Chief
Information Security Officer to further our efforts to protect our users’ security. Finally, we added
important technical talent to the team with Mike Kail joining as Chief Information Officer and
Senior Vice President, Infrastructure to lead IT and data center operations for the Company.
• We launched ten digital magazines and hired world class editorial voices to lead each one. Yahoo
Tech is led by Editor-in-Chief David Pogue; Yahoo Food is led by Editor-in-Chief Kerry Diamond;
Yahoo Travel is led by Editor-in-Chief Paula Froelich; Yahoo Movies (U.S. & U.K.) is led by
Executive Editor of Entertainment, Josh Wolk; Yahoo Beauty is led by Editor-in-Chief Bobbi
Brown; Yahoo Style is led by Editor-in-Chief Joe Zee; Yahoo Health is led by Editor-in-Chief
Michele Promaulayko; Yahoo Makers is led by Editor-in-Chief Katie Brown; Yahoo Parenting is led
by Editorial Director Lindsay Powers; and Yahoo Music is led by Executive Editor of
Entertainment Josh Wolk. In addition, we hired Yahoo TV Editor-in-Chief Kristen Baldwin; and
announced José Mourinho as exclusive Global Football Ambassador for 2014 in the lead up to the
World Cup.
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