eBay 2009 Annual Report Download - page 10
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Internet communications products to traditional fixed-line and mobile telephones. Our marketing services
revenues are derived principally from the sale of advertisements, revenue sharing arrangements, classifieds fees
and lead referral fees. Other revenues are derived principally from interest earned on certain PayPal customer
account balances, interest and fees earned on the Bill Me Later portfolio of receivables from loans and from
contractual arrangements with third parties that provide services to our users.
The following table sets forth, for the periods presented, the breakdown of our net revenues by type. For the
year ended December 31, 2009, the revenues of our Communications segment reflect Skype’s operations from
January 1, 2009 to November 19, 2009.
Year Ended
December 31,
2007
Year Ended
December 31,
2008
Year Ended
December 31,
2009
Percent
Change
from
2007 to 2008
Percent
Change
from
2008 to 2009
(In thousands, except percentage changes)
Net Revenues by Type:
Net transaction revenues
Marketplaces ..................... $4,680,835 $4,711,057 $4,461,845 1% (5)%
Payments ........................ 1,838,539 2,320,495 2,641,194 26% 14%
Communications .................. 364,564 525,803 575,096 44% 9%
Total net transaction revenues .... 6,883,938 7,557,355 7,678,135 10% 2%
Marketing services and other revenues
Marketplaces ..................... 683,056 875,694 849,169 28% (3)%
Payments ........................ 88,077 83,174 154,751 (6)% 86%
Communications .................. 17,258 25,038 45,307 45% 81%
Total marketing services and other
revenues ................... 788,391 983,906 1,049,227 25% 7%
Total net revenues ............. $7,672,329 $8,541,261 $8,727,362 11% 2%
Marketplaces
Our Marketplaces segment is comprised of online commerce platforms that enable a global community of
buyers and sellers to interact and trade with one another. Our goal is to create, maintain and expand the
functionality, safety, ease-of-use and reliability of our online commerce platforms while supporting the growth
and success of our community of users.
Marketplaces Value Proposition
We seek to attract buyers and sellers to our community by offering:
Buyers Sellers
• Trust • Access to broad global markets
• Value • Efficient marketing and distribution
• Selection • Opportunity to increase sales
• Convenience
We believe our Marketplaces platforms make inefficient markets more efficient because:
• our global community of users can more easily and inexpensively communicate, exchange information
and complete transactions;
• our Marketplaces platforms make available to our users a wide variety and selection of goods; and
• we bring buyers and sellers together in a more cost-effective manner than many traditional
intermediaries and available alternatives.
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