eBay 2009 Annual Report Download - page 105
Download and view the complete annual report
Please find page 105 of the 2009 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95 -
96 -
97 -
98 -
99 -
100 -
101 -
102 -
103 -
104 -
105 -
106 -
107 -
108 -
109 -
110 -
111 -
112 -
113 -
114 -
115 -
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
 |
 |
eBay Inc.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
Bill Me Later, Inc.
On November 7, 2008 we acquired all the outstanding shares of Bill Me Later, Inc. (Bill Me Later) for a
total purchase price of approximately $914.6 million. Our allocation of the purchase price is summarized below
(in thousands):
Net assets assumed, including cash acquired of $33,735 .... $ 26,097
Goodwill ......................................... 688,908
Trade name ....................................... 13,500
User base ........................................ 137,700
Developed technology .............................. 38,000
Other ............................................ 10,400
Total ........................................ $914,605
Purchased identifiable intangible assets are amortized on a straight-line basis over the respective useful
lives. Our estimated useful life of the identifiable intangible assets acquired is three years for the developed
technology and five years for the trade name and user base.
The results of operations of Bill Me Later for periods prior to our acquisition were not material to our
consolidated statement of income and, accordingly, pro forma results of operations have not been presented.
Den Blå Avis and BilBasen
On October 6, 2008 we acquired all the outstanding shares of Den Blå Avis and BilBasen for a total
purchase price of approximately $394.1 million. Our allocation of the purchase price is summarized below (in
thousands):
Net liabilities assumed, net of cash acquired of $3,957 ..... $(31,612)
Goodwill ......................................... 281,610
Trade name ....................................... 74,100
User base ........................................ 56,800
Developed technology .............................. 13,200
Total ........................................ $394,098
Purchased identifiable intangible assets are amortized on a straight-line basis over the respective useful
lives. Our estimated useful life of the identifiable intangible assets acquired is three years for the developed
technology and five years for the trade name and user base.
The results of operations of Den Blå Avis and BilBasen for periods prior to our acquisition were not
material to our consolidated statement of income and, accordingly, pro forma results of operations have not been
presented.
97