eBay 2009 Annual Report Download - page 62

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Payments and Communications net revenues by approximately $37.5 million, $1.5 million and $31.7 million,
respectively, compared to the prior year. Revenues are attributed to U.S. and international geographies primarily
based upon the country in which the seller, payment recipient, customer, Skype user’s Internet protocol address,
website that displays advertising, or other service provider, as the case may be, is located.
The following table sets forth, for the periods presented, the breakdown of net revenues by type, segment
and geography. In addition, we have provided a table of certain key operating metrics that we believe are
significant factors affecting our net revenues.
Year Ended
December 31,
2007
Year Ended
December 31,
2008
Year Ended
December 31,
2009
Percent
Change
from
2007 to 2008
Percent
Change
from
2008 to 2009
(In thousands, except percentage changes)
Net Revenues by Type:
Net transaction revenues
Marketplaces ..................... $4,680,835 $4,711,057 $4,461,845 1% (5)%
Payments ........................ 1,838,539 2,320,495 2,641,194 26% 14%
Communications .................. 364,564 525,803 575,096 44% 9%
Total net transaction revenues .... 6,883,938 7,557,355 7,678,135 10% 2%
Marketing services and other revenues
Marketplaces ..................... 683,056 875,694 849,169 28% (3)%
Payments ........................ 88,077 83,174 154,751 (6)% 86%
Communications .................. 17,258 25,038 45,307 45% 81%
Total marketing services and other
revenues ................... 788,391 983,906 1,049,227 25% 7%
Total net revenues ............. $7,672,329 $8,541,261 $8,727,362 11% 2%
Net Revenues by Segment:
Marketplaces ..................... $5,363,891 $5,586,751 $5,311,014 4% (5)%
Payments ........................ 1,926,616 2,403,669 2,795,945 25% 16%
Communications .................. 381,822 550,841 620,403 44% 13%
Total net revenues ............. $7,672,329 $8,541,261 $8,727,362 11% 2%
Net Revenues by Geography:
U.S. ............................ $3,742,670 $3,969,482 $3,985,068 6% 0%
International ..................... 3,929,659 4,571,779 4,742,294 16% 4%
Total net revenues ............. $7,672,329 $8,541,261 $8,727,362 11% 2%
Year Ended
December 31,
2007
Year Ended
December 31,
2008
Year Ended
December 31,
2009
Percent
Change
from
2007 to 2008
Percent
Change
from
2008 to 2009
(In millions, except percentage changes)
Supplemental Operating Data:
Marketplaces Segment: (1)
GMV excluding vehicles (2) ......... $46,574 $48,001 $48,353 3% 1%
GMV vehicles only (3) ............. 12,779 11,649 8,853 (9)% (24)%
Total GMV (4) ................... $59,353 $59,650 $57,206 1% (4)%
Payments Segment:
Net total payment volume (5) ........ $47,470 $60,146 $71,616 27% 19%
(1) Rent.com, Shopping.com and eBay’s classifieds websites are not included in these metrics.
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