eBay 2009 Annual Report Download - page 14
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to find the items they are looking for more quickly and easily, incentivize sellers to provide better deals, free or
inexpensive shipping and excellent customer service, and increase the frequency of positive buying experiences
from sellers with high rates of buyer satisfaction.
Adjacent Marketplaces Platforms and Services
StubHub
StubHub is a leading U.S. ticket marketplace that enables users to buy and sell tickets to a large selection of
sporting, concert, theater and other live entertainment events. StubHub provides a marketplace dedicated solely
to tickets and is designed to enable users to buy or sell their tickets in a secure, convenient and highly reliable
environment. Buyers and sellers pay transaction fees to StubHub when tickets are bought and sold.
Classifieds Websites
Our classifieds websites are available in over 1,000 cities around the world and are primarily designed to
help people trade on a local level. Our classifieds websites include Den Blå Avis, BilBasen, eBay Classifieds
(eBay Anuncios, eBay Kleinanzeigen and eBay Annunci), Gumtree, Kijiji, LoQUo, Marktplaats.nl and
mobile.de. In addition, we have a noncontrolling equity investment in craigslist, Inc., which operates the
craigslist classifieds websites around the world. Our classified websites generate revenue primarily through
advertising.
Online Advertising and Other Services
We work with strategic partners to provide a variety of services designed to enable our buyers to find great
deals and connect with sellers. We also offer our own advertising service that enables third parties to directly
purchase text advertising promoting their eBay listings and eBay stores.
Shopping.com
Shopping.com is a leading comparison shopping destination featuring products from thousands of merchants
across the Internet. Shopping.com offers one of the largest product catalogs on the Internet — searchable by
thousands of attributes — along with consumer product reviews through Epinions.com, which helps users make
informed buying decisions. Shopping.com’s revenue is derived primarily from retailers who pay a fee for users
directed to their sites by Shopping.com. In addition, Shopping.com generates revenue through advertising.
Rent.com
Rent.com is a leading U.S. listing website in the rental housing industry. The website is designed to bring
apartment seekers and landlords together in an efficient manner. Landlords pay a fee to Rent.com for renters who
indicate that they have found their apartments through Rent.com.
Half.com
Half.com is a fixed-price marketplace for new and used books, textbooks, music, movies, video games, and
video game consoles.
Marketplaces Growth Strategy
eBay strives to offer a wide variety of inventory ranging from new in-season through end-of-life products
from different types of sellers in a broad variety of categories with a favorable buyer experience and a choice
between fixed price and auction formats, all in one place.
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