eBay 2009 Annual Report Download - page 19

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PayPal Merchant Services
Our Merchant Services business offers a differentiated product solution for different categories of
merchants, while providing a cost-effective and secure payment solution across all categories. We intend to
continue to market our global payments solution in geographies where we are already present and to add
geographies to spur our growth as a payment solution off of eBay.com for sole proprietors and small, medium
and large businesses.
Marketplaces
PayPal’s services are integrated into the checkout flow of the eBay.com platform in our key markets,
including the U.S., Germany, the U.K. and Canada. In 2009, eBay.com generated approximately $57.2 billion in
GMV. PayPal, in turn, generated approximately $31.2 billion of net total payment volume from eBay.com
transactions, which represented approximately 44% of PayPal’s net total payment volume during 2009. Net total
payment volume is the total dollar volume of payments, net of payment reversals, successfully completed
through our Payments network or on Bill Me Later accounts, excluding PayPal’s payment gateway business.
We intend to continue to increase PayPal’s penetration of GMV on the eBay.com platform globally by
continuing to integrate PayPal with eBay listings and new formats, including our adjacent Marketplaces
businesses, focusing on buyer and seller protection programs and adding product features and innovations that
we believe are important to the Marketplaces community. We believe that our expansion into an increased
number of international markets and currencies will continue to make cross-border transactions easier and more
efficient, benefiting both our Marketplaces and Payments segments.
Bill Me Later
We continue to invest in product development designed to capitalize on synergies between Bill Me Later
and other eBay brands. In 2009, we introduced Bill Me Later as a funding source within a PayPal account for
certain U.S. customers and we also began to offer Bill Me Later as a payment method on eBay.com in the U.S. In
2010, we intend to further expand these offerings. In addition, we have combined our PayPal and Bill Me Later
merchant sales teams and have begun selling both the PayPal and Bill Me Later solutions in a coordinated effort
to offer merchants greater efficiency in product integration.
PayPal Developer Platform
In 2009, we launched the PayPal Developer Platform to enable third party developers to access a wide
variety of PayPal product and programming code specifications and to connect to select PayPal payment
application programming interfaces (APIs). We believe this will spur broader development and further expand
the use of PayPal payments solutions on the Internet as well as other platforms, such as mobile devices.
Payments Financial Products
We will continue to identify transactions and markets that we believe are not served adequately by existing
payment systems and seek to develop product features designed to improve upon those legacy systems. In
addition, we intend to expand the breadth of products and services available to our account holders and to
continue offering financial products such as the following:
• PayPal ATM/Debit Card/Prepaid card, which enables business users to withdraw funds from their
PayPal accounts at ATMs, pay for offline purchases with funds from their PayPal account, and in the
U.S. qualify to receive cash back on eligible purchases;
• PayPal Plus Credit Card and eBay MasterCard issued by GE Money Bank, which allow users to earn
rewards on purchases made offline or using PayPal, as well as a PayPal Credit Card offered to U.K.
users through Santander;
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