Logitech 2015 Annual Report Download - page 133

During fiscal year 2014, retail sales of Mobile Speakers increased 162% and units sold increased
88%, compared to fiscal year 2013. The 162% increase in our wireless speakers for smartphones and
tablets was driven by a strong demand primarily for the UE BOOM. Our top revenue-generating wireless
speaker products during fiscal year 2014 included the UE BOOM and the UE Mini BOOM.
Gaming
Our retail Gaming category comprises gaming mice, keyboards, headsets, gamepads and
steering wheels.
During fiscal year 2015, retail sales of Gaming increased 13% and units sold increased 21%,
compared to fiscal year 2014. This growth was primarily from gaming headsets and gaming mice due to
the launch of our new gaming products, including mice, keyboards and headsets. New products made up
12% of total Gaming revenue for fiscal year 2015. Our top revenue-generating Gaming products included
the Logitech G502 Proteus Core, the Logitech G27 Racing Wheel, the Logitech G930 Wireless Gaming
Headset, and the G430 Cordless Mice.
During fiscal year 2014, retail sales of Gaming increased 29% and units sold increased 24%,
compared to fiscal year 2013. This growth was primarily due to the recent launch of our new gaming
products, including mice, keyboards and headsets. New products made up 23% of total Gaming revenue
for fiscal year 2014. Our top revenue-generating Gaming products included the Logitech G27 Racing
Wheel, the Logitech G930 Wireless Gaming Headset, the G500s Laser Gaming Mouse, the G700s
Rechargeable Gaming Mouse, and the G710+ Mechanical Gaming Keyboard.
Video Collaboration
Our retail Video Collaboration category primarily includes video products and certain headset
products that can connect small and medium sized user groups.
During fiscal year 2015, retail sales of Video Collaboration increased 114% and units sold increased
49%, compared to fiscal year 2014. The sales increased significantly across all products in this
category was primarily driven by the success of the Logitech ConferenceCam CC3000e and Logitech
ConferenceCam C930e.
During fiscal year 2014, retail sales of Video Collaboration increased 55% and units sold increased
33%, compared to fiscal year 2013. The significant increase in sales across all products in this category
was primarily driven by the success of the Logitech Webcam C930e.
Tablet & Other Accessories
Our retail Tablet & Other Accessories category comprises keyboards and covers for tablets and
smartphones as well as other accessories for mobile devices.
During fiscal year 2015, retail sales of Tablet & Other Accessories decreased 18% and units sold
decreased 5%, compared to fiscal year 2014. The reduction in sales, primarily from tablet keyboards,
reflects the combination of a declining demand for iPad tablet platform and increased competition,
partially offset by sales growth with our tablet covers for the iPad.
During fiscal year 2014, retail sales of Tablet & Other Accessories increased 44% and units sold
increased 87%, compared to fiscal year 2013. The increase was driven by demand for the Logitech
Ultrathin Keyboard Cover for the iPad, as well as strong sales from recently introduced products such
as the Logitech Ultrathin Keyboard Cover for the iPad Mini and from the Logitech Keyboard Folio suite
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Annual Report Fiscal Year 2015