Logitech 2015 Annual Report Download - page 149

ADDITIONAL FINANCIAL DISCLOSURES
MARKETING, SALES AND DISTRIBUTION
Marketing and Design
Logitech’s Design and Marketing team strives to understand consumers so that we can innovate,
create and deliver amazing design to our users at each and every touch point of the consumer experience
with the Logitech brand and products.
We believe that by creating products that people desire and love, we maximize the number of
consumers who actively buy and recommend Logitech products, fueling brand preference within and
across our many product categories.
We are making good progress building a strong internal Design and Marketing team, while partnering
with world renowned design agencies to further our “design-led” approach to product development and
launch. Our key design centers are in the United States, Switzerland, Ireland and Taiwan.
Principal Markets
Net sales to unaffiliated customers by geographic region for fiscal years 2015, 2014 and 2013 (based
on the customers’ location) are as follows (in thousands):
Year Ended March 31,
2015 2014 2013
Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 915,478 $ 859,893 $ 808,618
EMEA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 710,966 767,017 799,075
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487,503 501,803 491,584
$2,113,947 $2,128,713 $2,099,277
Revenues from sales to customers in Switzerland, our home domicile, represented 2% of our total
consolidated net sales in each of fiscal years 2015, 2014 and 2013. In fiscal years 2015, 2014 and 2013,
the United States represented 36%, 35% and 33% of our total consolidated net sales, respectively. No
other single country represented more than 10% of our total consolidated net sales for fiscal years 2015,
2014 or 2013.
Sales and Distribution
We primarily sell our peripherals products to a network of distributors and retailers. We support
these channels with third-party distribution centers located in North America, Europe and Asia Pacific.
Some of these distribution centers perform product localization with local language manuals, packaging
and power plugs.
Logitech directly sells peripherals products to distributors and large retailers. Distributors in North
America include Ingram Micro, Tech Data Corporation, D&H Distributing, and Synnex Corporation. In
Europe, pan-European distributors include Ingram Micro, Tech Data, and Gem Distribution. We also sell
to many regional distributors such as Actebis GmbH in Germany and Copaco Dc B.V. in the Netherlands.
In Asia, major distributors include Beijing Digital China Limited in China, Daiwabo in Japan, and the
pan-Asian distributor, Ingram Micro. Our distributor customers typically resell products to retailers, value-
added resellers, systems integrators and other distributors with whom Logitech does not have a direct
relationship.
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Annual Report Fiscal Year 2015