American Express 2011 Annual Report Download - page 10

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We will focus on areas such as loyalty and rewards, mobile, online payment
management, fraud detection and data analysis.
There’s tremendous creativity and new ideas out there that we want to tap into.
At the same time, we possess unique assets and capabilities of our own that we
believe will help us win in the digitalage.
+ THE DIGITAL CONVERGENCE
The social Web, mobile devices and the Cloud are dramatically changing how
people experience the world, shape their identities, access what they want,
and expect to be served. People are connected as never before, consuming and
generating vast amounts of data in real time, minute by minute, every day,
virtually wherever theygo.
These forces are having a profound effect on commerce. In a world where
smartphones and tablets literally put the Web in your hands, online and physical
commerce are converging. The Web has become an indispensable part of the
shopping cycle, and more and more consumers are accessing the Web right in
the store for information to help them make purchasedecisions.
This creates tremendous opportunities for service providers who have the
data, insights and relationships that can empower consumers and merchants
to make commerce fast, secure and more
rewarding. The digital convergence is all
about information and generating value
from that information. This convergence falls
completely into our sweetspot.
We have a network that connects millions
of consumers, merchants and businesses
around the globe in a payments and
commerce ecosystem that creates value for
all itsconstituents.
Our business is built on relationships,
insights gleaned from data, and the ability
to use these assets to enhance lives and
build business success for our customers.
To Our Shareholders
Investments and
Eciency
Our Transformation
The Digital
Convergence
A Challenging
Environment
Thank You
NEW PAYMENTS
PLATFORM
In March, we launched
SERVE, our new digital
payments and commerce
platform.
AMERICAN EXPRESS COMPANY
8