American Express 2011 Annual Report Download - page 7

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• Completed our largest international acquisition to date with the purchase of
Loyalty Partner, a leading coalition rewards firm, in a move that expanded
our loyalty management capabilities and added 35 million new customers,
primarily inEurope.
• Achieved record billings in Global
Corporate Payments as we continued to
capture and manage a broader range of
spending for large and midsizecompanies.
• Posted record sales, with double-digit
increases, in consumer and businesstravel.
Overall, the progress we made in 2011 helped
our stock outperform the major market
indices. Our total shareholder return for the
year was 11.6 percent, versus a 2.1 percent
gain for the S&P 500 and a 17percent decline
for the S&PFinancials.
+ OUR TRANSFORMATION
If one sentence could sum up the year, it would be this: We grew today while
transforming the business fortomorrow.
I’ve already taken you through the first part of that statement. Now let’s explore
the secondpart.
I believe that we have started the next major transformation of American
Express–our evolution as a digital services company. Transformation is in our
blood. It’s why we have been successful for more than a century and a half, and
why we’ve never been more successful thannow.
We are making major progress in driving digital advances across our core
businesses. When some of the world’s leading companies in the social media
space tell you that they are excited by the things you are doing and impressed
by how fast you move, you know you are on the righttrack.
That’s exactly what happened with a series of digital payments firsts that we
introduced thisyear.
• The national rollout of a deals platform with foursquare that automatically
delivers merchant offers to enrolled cardmembers right on their mobile
phones when they check in at participatinglocations.
To Our Shareholders
Investments and
Eciency
Our Transformation
The Digital
Convergence
A Challenging
Environment
Thank You
R
SMALL BUSINESS
SATURDAY
An estimated 103 million
Americans shopped small
on the second annual
Small Business Saturday.
AMERICAN EXPRESS COMPANY
5