American Express 2011 Annual Report Download - page 8

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• Link, Like, Love: a first-of-its-kind Facebook application that provides deals,
access and experiences based on the “likes,” interests and social connections
of ourcardmembers.
• Go Social: a site that enables small business merchants in the U.S. to create
couponless deals for cardmembers on digital and mobile platforms. In just
a few minutes, a merchant can create an oer from scratch and distribute it
directly to cardmembers on Facebook and foursquare.
Each one of these innovations in mobile, location-based commerce is powered
by our unique SmartOffer technology, which draws on merchant and
cardmember data from our closed-loop network. Targeted oers are delivered
seamlessly to mobile devices, without the need for coupons, and statement
credits appear automatically on cardmembers’ accounts. While these eorts
are still in the early stages, we believe in the long-term potential to create
value for more cardmembers and merchants through increasingly powerful
mobile commercetools.
There are many other examples of digital advances across all areas of our
business–such as the continued evolution of Membership Rewards as a virtual
currency; enhanced online servicing capabilities and apps; and expanded
e-commerce options in our Global Corporate Payments business, where about
80 percent of all spending now takes place without swiping a piece ofplastic.
To Our Shareholders
Investments and
Eciency
Our Transformation
The Digital
Convergence
A Challenging
Environment
Thank You
American Express led the major card issuers in these key measures of credit quality. Write-o
rates and loans 30-days past due reached historically low levels compared to prior years.
4Q
11
3Q
11
2Q
11
1Q
11
4Q
10
2.1%
1.9%
1.6%
1.5%
1.5%
LOANS 30-DAYS PAST DUE
AS A PERCENT OF TOTAL
4Q
10
4.3%
WORLDWIDE CARDMEMBER
LENDING NET WRITE-OFF RATE
AMERICAN EXPRESS COMPANY
6