GE 2007 Annual Report Download - page 20

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18 ge 2007 annual report
theme 4
We’re serving the demographics
of nations — one village at a time.
There will be approximately one billion new people living on the
planet in the next decade, the large majority born in developing
countries, and all with needs for basic infrastructure, healthcare,
and consumer fi nance. Growing populations around the world,
emerging middle classes, aging baby boomers in the U.S. — these
are all changes in demographics that create opportunities for
GE’s businesses.
Global healthcare spending is $5 trillion per year. To capitalize
on this market, GE Healthcare is designing, engineering, and
building medical diagnostic products tailored to the local market
in places such as India. The MAC 400 electro cardiograph (ECG)
is targeted to physicians and practitioners in rural areas, where
nearly two-thirds of India’s population lives. The effi ciency of the
portable MAC 400 is critical: it can complete 100 ECGs on a single
three-hour charge. This enables it to reach people even in villages
where availability of electricity is limited.
GE designed the MAC 400 at the John F. Welch Technology
Centre in Bangalore, India after soliciting customer feedback
on key requirements, including reliability, portability, ease of
use, accuracy, and fl exibility in reporting capability.
Follow the lead
The MAC 400 is designed to assist the physician in
diagnosing patients at risk of heart disease. Its por-
tability means our vision to transform healthcare can
reach wherever demographics lead.