GE 2007 Annual Report Download - page 22

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20 ge 2007 annual report
Hulu.com streaming NBC Universal’s
award-winning “30 Rock”
theme 5
The power of digital connections is
revolutionizing entire industries — while
delivering a little fun along the way.
Just as digitization has transformed the way we work and
communicate as individuals and businesses, digital connections
will drive even greater transformation across industries such
as entertainment and healthcare. Online advertising spending
is projected to increase to $38 billion by 2010, while the
healthcare IT market is expected to grow to $27 billion.
Hulu.com, NBC Universal’s joint-venture Web service with
News Corp. for ad-supported distribution of premium
content, is just one example. The site offers a vast selection
of free content including TV shows, movies, and fi lm clips,
with an emphasis on providing greater fl exibility in the
availability and format of content.
Digitizing healthcare
GE is leading the way in technology that will help
accelerate digital adoption rates within healthcare.
We’re focusing on clinical IT systems, such as
Picture Archive & Communication Systems (PACS)
and Electronic Medical Records (EMR), and addressing
new markets such as digital pathology, utilizing
clinical data to facilitate clinical trials.