GE 2007 Annual Report Download - page 29

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ge 2007 annual report 27
Learning
GE has a heritage for operational excellence
and management processes. In 1956,
the Company built a learning facility at
Crotonville in New York to teach
these processes. It is now recognized
as the world’s fi rst major corporate
business school.
Crotonville is a 53-acre corporate learning
campus that builds competitive advantage
through real-world application of cutting-
edge thinking in leadership, organizational
development, innovation, and change.
Just as our Global Research Centers seek to
bring breakthrough discoveries to market
in the realm of science and technology,
Crotonville emphasizes the intellectual
property inherent in our people and in the
Programming
NBC Universal generated $15.4 billion
in revenues in 2007 by producing high-
quality programming across a wide
spectrum of media and distribution
platforms. Its Universal fi lm business
achieved record performance, with
global box offi ce of over $2 billion
led by titles including The Bourne
Ultimatum, Mr. Bean’s Holiday,
Knocked Up, and American Gangster.
NBCU’s cable business, which accounts
for 50% of its profi ts, had a successful
year with strong performances from
CNBC, MSNBC, USA (the number one
cable channel), SCI FI, Bravo, and its
new addition, Oxygen. The news division
once again had the top programs in
their time slots with NBC “Nightly News,”
the “Today” show, and “Meet the Press.”
The business is also growing its digital
content base, with iVillage.com and the
new content-sharing site hulu.com.
And 2008 will be an exciting year with
the Beijing Olympic Games bringing
more hours of new content across more
channels and devices than ever before.
application of new management ideas. In
2007, almost 10,000 employees attended
Crotonville courses on topics including
leadership, strategy, innovation, business
impact, and change management.
As customer collaboration becomes even
more important, GE continues to share
its intellectual property with key customers
and partners through courses and
experiences that help them compete and
win. And we are looking at ways to extend
Crotonville’s reach around the world.
Executives, including Chief Executive Offi cer Jeff Immelt,
provide leadership training at Crotonville (top).
On the sets of Universal’s The Bourne Ultimatum, and
NBC’s “Heroes” and “The Offi ce” (right).