Lowe's 1997 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 1997 Lowe's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 40

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40

Generation X customers find useful information
and friendly, knowledgeable assistance at Lowe’s.
stores), we can increase our share of their
business. And we’re doing that.”
“ It’s not that we need to do a lot of new
things,” says Greg Wessling, Senior VP and
General Merchandise Manager - Functional
Products. “ We’re doing the same things, but
differently. Take the way we sell lumber: to
homeowners, we sell it in eight, ten, or
twelve-foot lengths, because their hauling
9