Lowe's 2004 Annual Report Download - page 16
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Page 14 Lowe’s 2004 Annual Report
At Lowe’s, we make home improvement shopping
easy. We know many of our customers, especially
those new to home improvement, appreciate the
assistance of our store employees and look to us for
expert advice on how to evaluate products and learn
about their home improvement options. The name-
brand products we carry and advice we provide
instill confidence, and our customers feel
comfortable shopping in our wide aisles and well-lit
stores. And our everyday low prices keep them
coming back to Lowe’s time after time.
We added great new products and
merchandising sets during 2004 that continued to
enhance our offering to our customers. Just a few
examples include our addition of SchulerTM
premium cabinets and exclusive Zodiaq®engineered
stone countertops by DuPontTM which played a
large role in our success in cabinets & countertops
this year. The additions of Bosch, a brand known
for its high-quality and stylish washers, dryers, and
dishwashers, and Fisher & Paykel in our major
appliances line are evidence of our continuous effort
Product innovation is
a key part of Lowe’s
merchandising
strategy.It’s one of the
ways we differentiate ourselves
from our competition, and it
makes our customers excited to
shop at Lowe’s because they know
we have an inspirational product
selection, the latest product
advancements at everyday
low prices,in every
category and for every budget.